Managing the Creative Process
This course teaches two approaches for innovation: top down and bottom up. The first part of the class will focus on top down innovation, specifically looking at innovation with a corporate, strategic lens. This section will include topics such as patterns of innovation, dominant design, various innovation strategies, as well as organizing for innovation. The second part of the class will focus on bottom up innovation, focused primarily on an approach for developing innovative, user-centered products and services. Students will learn methods for identifying unmet needs and generating new ideas. The intention is to teach students the why (from a corporate point of view, why is innovation critical?) and the how (from a project point of view, how do we create innovations?).