"You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie’s Dark Side" - Prof. Orly Lobel

Professor Orly Lobel of the University of San Diego School of Law discussed her new book You Don’t Own Me: How Mattel v. MGA Entertainment Exposed Barbie’s Dark Side (W.W. Norton 2017) at a BookIT IP Series talk on March 22, 2018, at Chicago-Kent.

Professor Lobel discussed the epic legal battle between Mattel and MGA Entertainment involving their famous Barbie and Bratz dolls. In 1959, the Barbie doll was created and became an instant sensation. Mattel quickly monopolized the doll market and Barbie emerged as an international icon. Fast-forward to 1998 where a clothing designer, on leave from Mattel, created the Bratz dolls and later sold them to MGA Entertainment. Mattel, having met its biggest competition yet, sued MGA Entertainment claiming that any invention, whether created during the workday at Mattel or after hours, belonged to the company.

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